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Jill Jacinto

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Jill Jacinto

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Barbie's Adding Entrepreneur To Her Resume

October 24, 2016 jill jacinto
EntrepreneurBarbie.jpg

Barbie's been a fashion designer, scientist, doctor, U.S. President, pilot, and lawyer and now she can add entrepreneur to her running list of professions. In her 55-year history, Barbie has held more than 55 careers. Can we say Renaissance woman?

Mattel will launch Entrepreneur Barbie this summer. The doll comes with a smartphone, tablet computer and will even have her own LinkedIn Profile to help her stay connected to her business colleagues...Skipper and Ken. It's clear that Barbie has taken Sheryl Sandberg's advice and is leaning in to her career a bit more in 2014.

Why did Mattel launch this career over another?

Barbie always looks for a sign of the times to release a new doll as a role model for young girls. They tracked the increase of female-owned businesses, which have far outpaced the growth of men's businesses. One in three businesses is owned by women. According to Entrepreneur.com, 41% of women are the breadwinners for their family.

Yet, the conversation doesn't stop at Barbie's new resume.

Mattel is continuing the conversation by adding an online component that features real-life female entrepreneurs who are champions of their industry. The brand collaborates with "Chief Inspiration Officers" from the founders of Rent the Runway, One Kings Lane, Sugarfina, Girls Who Code, Genuine Insights, Girl Scout Cadette, Plum Ally and the TomKat Studio.

These real-life sources of female entrepreneurial success will offer their personalized career tips and tricks along with blog posts and activities and career-themed games.

"If girls are taught at a young age that entrepreneurship is a plausible and satisfying career path, perhaps that will encourage more female-owned businesses in the future," said Jenny Fliess, Rent The Runway co-founder.

The brand will also include a social media component which includes the hashtag #unapologetic. This is on par with Pantene's recent ad, 'Not sorry.' It's a growing trend that tells women to stop apologizing for their success and place in the workforce.

Mattel is doing their part to change the narrative of the women in the workplace conversation.

Barbie has gone a long way from her California blonde roots. Creating a toy girls can play with and in virtue "practice" future careers is something that can help transforms little girls' mindsets for the rest of their lives.

Tags mattal, rent the runway, pantene, start up, business, resume, Entrepreneur, barbie

What to Wear to Your Start Up Interview

October 18, 2016 jill jacinto
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You are set to graduate in May and already starting to interview. You've studied the company and have prepared your interview QA. But what do you wear? Your college career counseling office always adheres to the dark suit uniform, but you know the tech scene is much less formal. What do you do?

Working in the tech scene as a coder or programmer in Silicon Valley requires a very different wardrobe than the rest of the country. You want to look like you fit in for any job you apply for. Nix the suit but err on the side of business casual. Dark denim, blazers and a heel's for women and a closed toed shoe for men (no sneakers).

The tech scene can thank Steve Jobs for his informal approach to tech with jeans and a black turtleneck. It can also applaud Mark Zuckerberg for famously introducing the hoodie and flip-flops to tech company culture. We're sure Mark never thought he would be a fashion icon. Yet, his style has helped dictate what is appropriate for billion dollar businesses like Facebook. Yet, going into the actual interview, unless you are the founder of a billion dollar enterprise – stick with business casual and don't get too comfortable. Especially if you are only at the initial interviewing stage.

It's just clothes, does it really matter? Your attire tells the interviewer the type of environment you want to work in. If they see you dressed up very formally they'll make the assumption that you wouldn't want to actually work for their company. They don't see you as a natural fit. When they look at their sea of current employees and then at you – they want you to be able to be one of them. There is a difference from looking casual to looking like you rolled off the couch. Make sure you clothes are pressed and clean. Your hair, shoes, bag are all well-kept and organized. You might be wearing a button down short but if it's wrinkled, it'll only distract the interviewer from the words that are coming out of your mouth.

Still clueless, where should you turn? Look on LinkedIn and see if you can get a sense of style by current employee's photos. Scan Google for write-ups of the company or photos from events. If you are really unsure of what to wear, stalk the office. A few days before the interview, stand on the other side of the street from the entrance and see what people are wearing as they come in and out of the building. What you wear is a nonverbal expression of what you want to represent. . Statement pieces are encouraged but don't get too creative unless the position calls for it: Fashion, PR, Graphic, Art Director...Whatever you do, don't wear a shirt that makes a literal statement – no graphics.

 
Tags steve jobs, mark zuckerberg, blazer, suit, outfit, wardrobe, jeans, hoodie, attire, fashion, clothes, office, career, start up

© 2016 Jill Jacinto. All rights reserved.